You are working to push the boundaries of innovation, to get great products and services out the door, run a company. That means you can't be everywhere at once, and you also can't hire as fast as you want to. We get it. And we can help.

We help you create solutions that drive the most value for your customers.
We help you re-imagine your offerings to delight your customers across their entire buying journey. 

CUSTOMER & MARKET ASSESSMENTS

The goal is to deliver experiences that customers want and will pay for. Outcomes we drive here include:

• Researching & segmenting your customers, building personas and your buyer journey
• Understanding what your customers value, and what they will pay for (or not pay for)
• Mapping your market sizing, trends, competition, your competitive advantages
• Building your value proposition and market positioning
• Market entry and pull-back recommendations

PRODUCT STRATEGY & PORTFOLIO ROADMAPS

It's critical to set up a portfolio and go-to-market strategy that supports the company's strategy and goals. Outcomes we drive here include:

• Understanding how to maximize the profitability and value of your portfolio
• Setting optimal features, pricing and positioning for one product or many product lines
• Portfolio logic - adding services to products, partner and value chain optimization
• Discovery-driven milestone plan for gated investing from development to deployment
• Reverse income statements for key performance metrics to meet business goals

STRATEGY & INNOVATION PLANNING

Building a long-range innovation roadmap and strategy with alignment across stakeholders is key for success.  Outcomes we drive here include:

• Design thinking and empathy mapping to generate ideas and validate with customers 
• Help teams go from ideation to insights to prototypes to execution
• Innovation tools for core to adjacencies to disruptive opportunity mapping
• Near-term (1-2 years) and long-term (3+ years) strategic planning with investment grids, P&L impact, financial asks, investor or stakeholder pitches

Whether you need a hands-on workshop, ongoing strategic partners or on-loan resources to augment and guide your team, we offer a range of options that are structured to suit your needs. 

LEARN MORE ABOUT HOW WE WORK

Ready? Let's Do This!

Quick and hard-hitting results
Experience and data-based objectivity
No impact to long-term cost structure

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