With us, you can be assured of results and transparent communication with a trustworthy and dependable partner. 

We are seasoned in product and service life-cycle marketing, innovation and portfolio management and business planning. We bring deep experience running global strategy units at large and small companies and helping clients setup for launch and growth.

Deepa Seshan
Founder & Marketing Principal

Hi, I'm Deepa! I'm the Founder and Marketing Principal of Kindle Consulting. I'm an engineer, a strategist, a mom and a geek. With over 18 years experience at hi-tech brands like Intel and Hewlett Packard, education brands like KinderCare, and at small and mid-sized companies, I've lived in the trenches and designed microprocessor chips, incubated and launched new B2B and B2C businesses, managed and grown global multi-billion $ businesses, developed and deployed disruptive global products and services, and more. ​

An entrepreneur at heart, I started Kindle Consulting to bring my experience and passion for strategy, innovation and product marketing to other companies who are growing, but need the right mix of experience, tools and frameworks to scale. I bring my expertise working at large and small organizations, and working with a range of clients and industries, to support growing businesses in a way that is unique, and valuable.

My business philosophy is simple: It's about the customer. Good strategy is always grounded in data. Know your customers & competition. Keep innovating. 

I have a Bachelor of Science & Master of Science degree in Computer Engineering, an MBA in Entrepreneurship from Babson College and an Innovation Leadership Certification from the Stanford Graduate School of Business. With my experience in marketing and strategy, my engineering and business training and broad network of experts, I will help kindle your customers' passion for your products and help you grow. I look forward to working with you!

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Ayn Lavagnino 
Strategic Adviser

Hi, I'm Ayn! As a Partner of Kindle Consulting LLC, I’m a Strategic Advisor with experience in new and mature business development, technology, product and services development and business unit management at large global companies, in start-up environments and educational institutions.

I catalyze innovation and business strategy at the intersection of design, business systems and decision-making. Using outside-in design thinking, system assessment and portfolio strategy tools, I accelerate product/services category development and strategic business planning from definition through implementation. Applying a phased discovery-driven methodology, I guide teams to identify priority investments that produce the insights needed to drive timely decisions.

I have broad and deep experience working with for profits and non-profits to create change leadership and momentum. With 20+ years in high tech, my Hewlett Packard executive experience spans new technology development, product and services category development, $220M business unit product line general management, $2B global operations executive leadership, enterprise big data management and organizational design. 

My passion is around creating sustaining change that elevates a business to new levels of growth and ability. I excel at leading teams in crystallizing the "what" and then defining the "how", and in data-driven strategic insight development.  As a Building Innovative Leaders mentor in an industry-leading HP-Stanford Business and Design School program, I have coached teams to design viable new $B product and service categories. I am eager to bring my engineering background (Rice University B. S. E., Stanford University M.S.E), business acumen and entrepreneurial skills to focus on your business.

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Veronica Ford
Product Strategist

Hi, I'm Veronica! With 20+ years of experience in product marketing, business strategy and program management, I have worked on a variety of consumer products, from high tech to soft goods.  I researched and developed the next generation product roadmap for a multi-$B consumer category, I have launched well-known consumer brands, and helped build a corporate start-up business from the ground up, turning it into a $50M profitable venture within 2 years. 

I thrive on solving problems involved with new initiatives, whether it’s helping an early stage company meet the challenges of growth, or a mature business trying to figure out how to scale and innovate.  I bring creativity, strategic thinking and human insight to a broad range of business opportunities, and am adept at working across organizational boundaries to find common ground and drive results.
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I have a Bachelors of Arts, with Honors in History from the University of California, San Diego, and a Masters in International Business, also from UCSD.  

We have a breadth of experience driving results at large and small companies, across industries.
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