Deepa Seshan
Founder & Owner

Hi, I'm Deepa! I'm the Founder and Marketing Principal of Kindle Consulting. I'm an engineer, a strategist, a mom and a geek. With over 19 years experience at hi-tech brands like Intel and Hewlett Packard,  education brands like KinderCare, and at small and mid-sized companies, I've lived in the trenches and designed microprocessor chips, incubated and launched new B2B and B2C businesses, managed and grown global multi-billion $ businesses, developed and deployed disruptive global products and services, and more. ​

An entrepreneur at heart, I started Kindle Consulting to bring my experience and passion for strategy, innovation and product marketing to other companies who are growing, but need the right mix of experience, tools and frameworks to scale. I bring my expertise working at large and small organizations, and with a range of clients and industries, to support growing businesses with a customer-centric, data-driven approach. 

My business philosophy is simple: It's about the customer. Good strategy is always grounded in data. Know your customers & competition. Keep innovating. 

I have a Bachelor of Science & Master of Science degree in Computer Engineering, an MBA in Entrepreneurship from Babson College and an Innovation Leadership Certification from the Stanford Graduate School of Business. With my experience in marketing and strategy, my engineering and business training and broad network of experts, I will help kindle your customers' passion for your products and help you grow. I look forward to  working with you!

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Ayn Lavagnino 
Strategic Adviser

Hi, I'm Ayn! As a Partner of Kindle Consulting LLC, I’m a Strategic Advisor with experience in new and mature business development, technology, product and services development and business unit management at large global companies, in start-up environments and educational institutions.

I catalyze innovation and business strategy at the intersection of design, business systems and decision-making. Using outside-in design thinking, system assessment and portfolio strategy tools, I accelerate product/services category development and strategic business planning from definition through implementation. Applying a phased discovery-driven methodology, I guide teams to identify priority investments that produce the insights needed to drive timely decisions.

I have broad and deep experience working with for profits and non-profits to create change leadership and momentum. With 20+ years in high tech, my Hewlett Packard executive experience spans new technology development, product and services category development, $220M business unit product line general management, $2B global operations executive leadership, enterprise big data management and organizational design. 

My passion is around creating sustaining change that elevates a business to new levels of growth and ability. I excel at leading teams in crystallizing the "what" and then defining the "how", and in data-driven strategic insight development.  As a Building Innovative Leaders mentor in an industry-leading HP-Stanford Business and Design School program, I have coached teams to design viable new $B product and service categories. I am eager to bring my engineering background (Rice University B. S. E., Stanford University M.S.E), business acumen and entrepreneurial skills to focus on your business.

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Veronica Ford
Product Strategist

Hi, I'm Veronica! With 20+ years of experience in product marketing, business strategy and program management, I have worked on a variety of consumer products, from high tech to soft goods.  I researched and developed the next generation product roadmap for a multi-$B consumer category, I have launched well-known consumer brands, and helped build a corporate start-up business from the ground up, turning it into a $50M profitable venture within 2 years. 

I thrive on solving problems involved with new initiatives, whether it’s helping an early stage company meet the challenges of growth, or a mature business trying to figure out how to scale and innovate.  I bring creativity, strategic thinking and human insight to a broad range of business opportunities, and am adept at working across organizational boundaries to find common ground and drive results.
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I have a Bachelors of Arts, with Honors in History from the University of California, San Diego, and a Masters in International Business, also from UCSD.  

Carrie Phair
Marketing Strategist

Hi, I’m Carrie! No matter what business I’ve been in or where I go, I find that I am drawn to marketing. I notice the ads make my thumb stop, radio that speaks to me, and even brochures that entice me to dive into the glossy goodness.  Why? Because when done right marketing is an attractive experience and the person and product/service are drawn together magnetically without cheesy pandering or aggressive sales tactics. Marketing can be both a strategic and creative way to take a product, position it in a compelling manner, and prime it for conversion. 
 
For the last decade I’ve worked across technology, education, wellness, and best of all with many diverse people. I place customer and internal communications and relationships at the forefront, and pair these with accountability and precise deliverables. I believe strongly in creating integrated marketing plans and ensuring a smooth and thoughtful customer journey.
 
I am the sole proprietor of Stated Marketing, where I work with clients nationally to increase their strategic approach as well as to tackle their bucket list of marketing programs.

Pam Ingmire
Marketing Strategist

Hello, I’m Pam!   I’m a Partner with Kindle Consulting. I’m a highly skilled Marketing Leader with expertise in Consumer, SMB and Enterprise segments across larger and smaller businesses. I’ve led major innovation launches and award-winning advertising campaigns across Hewlett Packard’s printing, personal computing and services businesses. And, I’ve been in the trenches with McKinsey and PWC working on business transformation projects focused on value capture and creation. Plus, I’ve worked with many of the top branding agencies to develop and activate new brand names and identities.

My MBA is from Colorado State University and my undergraduate degree is in business education. And, now I’m combining my love for sharing knowledge with my expertise in all things marketing.  

Here’s one thing that’s true in successfully innovating and marketing your business, products, solutions and services – creating and aligning on a winning value proposition is critical. And, this is where I can immediately help your business.  

Deb Mrazek
Design & Experience Strategist

Hi, I'm Deb! With over 30 years of experience creating and driving design strategy, I strive to leverage the intersection of customer-value, business-benefits and corporate capabilities. Helping organizations and individuals grow with emerging methods in design and innovation gives me tremendous joy. 

Through a combination of theory and practice, coaching and doing, I have helped institutes from startups to Fortune 100's, governments and NGOs develop user-centered strategies and work with teams to integrate these strategies into organizations’ overall plans of record. As a systems thinker, I have developed an array of frameworks, tools & platforms to leverage the power of design and systems thinking at team, organizational and global levels.

I'm a Founding Partner of curiato.co, a company created with the goal of helping others grow and thrive with Design Value, Design Thinking and Creative Leadership. 

Lesli Mones
Executive Coach

Hi, I'm Lesli! ​ For the last 25 years I have been helping business leaders develop the self-awareness tools that result in real behavioral change. I know the world in which executives operate and have the experience to help them personally evolve as well as achieve the results they care most about. 

​My approach is grounded in the belief that change is inevitable, growth is intentional and intelligent risks are essential to fulfill one's potential. My straight-forward approach resonates with leaders committed to their development and learning. 

I am the founder of Plural Consulting, an executive consulting company that focuses on breakthrough learning and development. I am also the co-founder of the P2Leaderlab - a cohort-based program for women leaders centered on the premise that well developed personal power enables people to use their positional power and authority most effectively.

We bring our breadth of experience driving results at large and small companies, across industries, to deliver results for you.

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