Strengthened a newly funded
hi-tech start-up's initial offering and go-to-market launch.
With research, we identified who the new start-up's main target customer segment was, and how to reach them. We built a market entry plan for their first launch, acting as their on-loan marketing team
Built a business plan and launch tactics for a new web-business to augment a hardware portfolio.
Defined and supported launch execution of a new global service business within a large technology business unit. Identified partners for launch, revenue-share structuring, business model for performance metrics and channel strategy.
Structured geographical market expansion strategy and tactics for a US-based food manufacturer.
Led customer and market assessment with pricing analysis to structure an expansion strategy from the US to Canada and Mexico, for a food manufacturer and distributor, including identifying local partners and distributors.
Designed global competitive advantage for a large (enterprise, $Bs) tech company in a crowded market.
Worked with a multi-billion $ company with a disruptive competitor eating market share, to lead market and competitive assessments to recommend a new service model, including financial planning and investment choice point assessments
Broadened a mid-size education company's portfolio and reach with clear line logic.
Catalyzed a $200M business unit's plans to expand their service portfolio. We helped the team identify their customers and market fit, map their line pricing, set revenue targets, look at financial impact and allocate budget.
Structured emerging market portfolio expansion line logic for large, global technology company.
With deep customer and market research, we defined usage-based portfolio needs with features, pricing and positioning for new products designed, built and deployed specifically in emerging markets like China & Brazil
Defined an innovative growth portfolio focused on market adjacencies for a large (enterprise, $Bs) tech firm.
Led the analysis of future market and technology trends like Internet-Of-Things, voice interaction and facial recognition to drive new investments and establish a 3-5 year adjacent growth portfolio to reinvigorate a mature-stage business.
Accelerated leadership team strategic planning at a non-profit.
Guided a non-profit's 20-person leadership team to develop their 2-3 year plan for growing impact, size and engagement. Outcomes included identifying leadership priorities, impact assessment, decision-making process for short and long-term investments, and what not to pursue now.
Executive coaching for entrepreneurs.
Counseling entrepreneurs on new business ideas and launches - from role of executive coach supporting building community credibility, to helping frame business opportunities to make decisions on whether to explore and how to pursue, the idea.